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Event Management

Event management is fast catching up as a hot career option owing to the increasing trend in retail and marketing sector. Undoubtedly, this tricky form of advertising and marketing is full of a glamour and thrill. Of late, event management has emerged as one of the hottest career options available to management aspirants.

Event management is all about putting in order a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing events. Event managers organize events like fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc. As you gain experience, you can start a PR consultancy firm to develop press relations. You can arrange youth camps for children or a trekking tour for youth or executives. An interesting area in Event Management is organizing parties and disco nights. Surely, event management as a career option is gaining momentum as the present day demand for socialization is increasing day by day.


The aspirant for event management course should have a genuine passion for conducting events. He/she should have very good organizing ability and be flexible to work for long hours. Graduates with excellent public relations and networking skills can opt for this field. However to become an event manager in a reputed firm or company, one must have an MBA degree along with good public relations. Having a degree in public relations along with your Masters in marketing will be an added advantages fro this profession.

Skills and Attributes

An event manager should have good communication skills, be confident of accepting challenges and an ability to understand and react properly to a given situation. He must have creativity and organizational skills. Team spirit and leadership skills are the other prerequisites. They also need to look into every minute details of the event.

Job Prospects

A qualified event management executive can either work as a manager in an event management company or as a consultant in corporations or can work independently. One must remember that enormous work pressure; long hours of work quite often beyond regular business hours are all integral part of attaining success in this field.

Pay Package

Remuneration in this field fluctuates according to the type of the event that is managed. The sky is the limit for a successful event manager. While after a course in event management, a fresher can start his/her career with Rs.500-1000 per day, the starting salary for professionals in corporate sector can be anywhere between Rs.10,000 and Rs. 15,000. Once an event manger attains experience in the field, he/she can command fees from Rs.50, 000 to Rs.1 lakh or above per event depending on his/her client.

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